Prime Fitness USA
Engineered and manufactured in the USA, PRIME represents the pinnacle of strength equipment innovation. Our selectorised and plate-loaded PRIME machines combine exceptional biomechanics with their signature SmartStrength™ technology, allowing you to manipulate resistance profiles and target muscles with unmatched precision. Premium engineering, limitless adjustability, and a feel that has to be experienced.
Atlantis Strength
Built for serious training, Atlantis has earned a reputation for uncompromising quality, durability, and exceptional biomechanics. Our plate-loaded and selectorised Atlantis range delivers smooth, precise movement with a rock-solid feel, creating equipment that performs as impressively as it's built. Designed to be pushed hard, set after set, year after year.
Arsenal Strength
Arsenal Strength is known for its extensive range of specialised strength equipment, combining innovative machine design with purposeful biomechanics. Each piece is engineered to provide a distinct movement and training stimulus, giving members more options to target specific muscle groups with precision and control.
Rogers Athletic
Rogers Athletic is renowned for innovative strength equipment designed around powerful, natural movement. Particularly recognised for their Pendulum range, Rogers combines unique biomechanics with highly effective resistance profiles to create standout machines for lower-body and total-body strength development.